Writing
Notes on Answer Engine Optimization.
How to show up in ChatGPT, get traffic from AI agents, and stop losing clicks to AI Overviews. Practical, source-backed, and short enough that an LLM can quote the answer.
- How to show up in ChatGPT results (2026 guide) A practical playbook for getting your pages cited inside ChatGPT answers — crawlers, citation surfaces, verification. Apr 18, 2026
- How to get traffic from AI agents (ChatGPT, Perplexity, Claude, Gemini) Per-agent crawler, referer, and utm reference. How to instrument a clean referral dashboard. Apr 18, 2026
- AEO vs SEO: what Answer Engine Optimization actually changes The practical difference between optimizing for the SERP listing and optimizing for the passage an answer engine quotes. Apr 18, 2026
- llms.txt and ai.txt: a copy-pasteable guide for AI crawlers Minimal templates for the three small files that tell AI bots what to read and what to train on. Apr 18, 2026
- Why your Google referrals are dropping (and what to do about AI Overviews) Pages whose first paragraph answers the query lose ~47% of clicks when an AI Overview is shown. Diagnose, recover, and don't make it worse. Apr 18, 2026